The White Teak is one of the most successful Home Decor brands in India. Post a recent acquisition by Indian Major - Asian Paints, TWT needed a positioning and strategic clarity, which will help attract more customers. So we dived deep into their business, learned about their competitors and crafted a positioning of 'A Luxury Home Affair'.
When Future Lifestyle acquired a not-so-popular luggage brand called Americano, they wanted to rebrand the same and give it a fresh look. So, inspired by the bird that migrates the longest in the world - Limosa Lapponica, we came up with LIMO - a Luggage Bag that has the potential for Infinite Travel.
Body Botanicks, a brand all about natural wellbeing, wanted an attention-grabbing Identity and Packaging that would look great on every shelf. So we used elements like Leaves, Flowers and turned them into abstract plants for an Identity.
The funky brand personality and the clear brand message attracted the intended audience and catapulted the event to success!
Sacred Indian is a Canada-based Indian brand that deals in spices. They shared with us the most significant problem they faced - Consumers in Canada needed clarification on the purity of their products since the brand was importing these spices. So we used the Seed of Life concept synonymous with purity and longevity.
The simplicity of the new Brand Identity Design was noticed and appreciated in the market.
The Brand Identity Design was thoughtfully translated into a rich and elegant visual aesthetic. The upgraded social media grid had a more memorable brand recall.